// Aitor Aizpurua

Industrial designer born in Caracas and based in Barcelona.

My areas of expertise are around Design Strategy, Concept Design and Product Development, with a strong focus on meaningful projects that can leave a positive impact and transform society.

After 20 years of experience, I have had the opportunity to develop many projects with diverse environments, processes and objectives. Finding out that good products, must have an emotional narrative that inspire.

_Vehicle Design, Technology / Home Products and Toys are my speciality.

I’m attracted to experience the design in many of its possible forms. I believe that good ideas can grow, there is always something to contribute, and it is this search that makes us push the boundaries and get excited about it.

// Sustainable Design

Conscious creativity for a sustainable future.

Everything we do affects our environment and ourselves in some way.

After some time creating products, you realize the consequences behind the decisions that are made during the design process, also the ability we have as designers to steer these decisions in one direction or another.

Sustainable design is not only an urgent need, it is also an exciting challenge as a designer.