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The product creation seen from three different points of view.

Design Strategy

Ask questions, examine complexity, and use tactical thinking from a design perspective, towards the user’s needs to create the most effective products.

Concept Design

Explore, analyze and imagine in context, to find the core idea driving the design of the product, and stay on track throughout the creative process.

Design Development

Focus, make technical decisions and build the approach that will gradually transform the original idea into a tangible production reality.

Design process can vary greatly from one project to another depending on the product and its intended purpose, strategic, technical, aesthetic and ergonomic factors.

So the design development phases and the design team itself will be adapted to the needs of each project.